That was Black Friday 2019

The Black Friday 2019
another resounding success
for retail and e-commerce.

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Annual Review of 2019

Article | Published December, 5.

Discounts, discounts, rebates

Metre-long queues, crowds of crowds and nervous customers. What used to be the order of the day in summer and winter retail sales is now being shifted to online shops. Here, too, waiting times and rapid sales could be expected. All in all, however, this year's Black Friday once again broke all sales records.

Many customers will be beaten and presumably also for Christmas the one or other gift already bagged.

Occasionally the dealers offer also the whole following week still bargains around the consumer into the Shop to lure. Also in Germany the "Black Friday" enjoys large popularity. For the dealers the last weekend in November developed again to one of the conversion-strongest of the yearly. But the retailers also draw a positive conclusion on a stationary basis.


A lot happened on Friday.

Heidelpay and its retailers can also look back on a successful weekend. Compared to "normal" weekends, the total sales volume increased by up to 166 percent. This is not only a big challenge for the respective online shop, but also for the transaction processing. After all, all factors of risk management, payment methods, payment processing and logistics play a decisive role here.

Occasionally, heidelpay merchants also noticed an increased access rate of up to 223 percent compared to another Friday of the year. If the performance is right, both retailers and customers can count themselves among the absolute winners of the shopping day.  On average, the number of hits among the affiliated online merchants increased by approx. 75 percent.


Impressive figures from the retail trade

A few weeks ago, the German E-Commerce and Distance Selling Association (Bundesverband E-Commerce und Versandhandel Deutschland e.V.) launched a new website. (bevh) announced new record figures. With the last Black Friday, these figures have once again shifted significantly upwards. In Germany, a total turnover of over three billion euros was achieved. Compared to 2018, consumer demand rose by 7.4 percent. Looking at the international key figures, e-commerce is establishing itself as the number one growth driver worldwide.  


Outlook for 2020

After a successful weekend, many retailers will already be preparing for the coming Christmas business. New sales records can also be expected. Preparing for 2020 also means analysing the past weeks, determining the potential for next year and making preparations. Because one thing is certain: the date for Black Friday 2020.


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